It Started With a Clean Home... But a Heavy Heart
Jessica Ann Madi’s journey began with a moment of truth.
She discovered that her cleaner was unpaid, undocumented, and had even had her passport confiscated. Shocked and moved to act, Jessica stepped in, helping to free not just her cleaner, but seven others trapped in similar conditions.
What she uncovered wasn’t an isolated incident.
In the UAE, sadly, this is a far too common experience and one many have either faced themselves or know someone who has.


"Because cleaning should never come at the cost of someone’s freedom."
Determined to make a real difference, Jessica didn’t stop there. She turned her outrage into action and her compassion into a cause.
From this experience, Ethiclean was born. A cleaning company that goes beyond spotless homes and tidy offices.
Ethiclean stands for dignity, fairness, and transparency in an industry that too often overlooks the people behind the work.
Ethiclean's Commitment to Ethical and Transparent Cleaning Services
People rescued from exploitative conditions
Legally employed team
Transparent pricing
Let’s Redefine Clean Together
Book a cleaning that supports fairness, dignity, and quality.
